GEO Glossary

Generative Engine Optimization (GEO) is the practice of making information findable, understandable, and usable by AI answer engines (ChatGPT, Gemini, Perplexity, Claude, etc.).

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Lightweight, schema-rich program pages optimized for generative discovery; they centralize program, aid, outcomes, and local signals.

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How well your campus/location signals are exposed in AI-detectable ways: Postal Address, geo-coordinates, Google Maps embeds, phone schema, verified directories.

The specific ✓/✗ checks for schema, directories, maps, reviews, and freshness that explain your Index score and action plan.

The trio tying GEO to business value: CCR (Citation-to-Conversion Rate), DPS (Decision Pathway Share), EQI (Engagement Quality Index).

Percent of AI referrals that result in validated conversions (leads, forms, applications).

Percent of discovery journeys kept inside AIMGEO-governed assets (microsites + Teammates) versus drop-offs.

Composite score reflecting depth/quality of engagement (duration, dialog depth, breadth, sentiment, action completion).

Authority markers AI engines weigh (accreditation, rankings, awards) when deciding whether to cite your institution.

External user-generated credibility (Google, Yelp, Niche), increasingly parsed by AI for student-experience cues.

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This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content from the connected collection.

This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content from the connected collection.